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Naivee is a women’s fashion brand created by Shanghai Naivee Fashion Design Co., Ltd. in 1999. Its principle is to take account of both career and life with natural attitude and then get consummate life. Naivee creates elegance and delicacy, treasure in nature to be collected with time. We hope that more office ladies to realize warmth and happiness in busy city life because of Naivee.
The customer group of Naivee focuses on 25-35 years old urban professional ladies who with self-confidence and independence. They enjoy their work, have subtle emotion, and love their lifetime. They are good educated and have positive values sense. They are not blindly following trend, and get their own fashion opinion. They put importance to soul communication, pursue quality and healthy life.
Naivee elaborately design its clothes and accessories basic on international fashion trend research, aiming at career women in different occasions, such as working, leisure, entertaining party and so on. Naivee keeps doing its most to reflect professional lady’s independent appreciation of beauty, focus on their intellectual life and real need, combine elegancy, fashion, comfort though in one in decent and natural style.
The products of Naivee are structured perfectly, price: RMB 250-5000¥, core price: 500-1200¥. From year 2000, Naivee company has been carrying out franchising model, the stores has been developed rapidly in more than 10 cities throughout the country. By the end of 2009, Naivee had already become a top brand with high popularity. Now the franchise stores can be found in first-tier cities such as Shanghai, Beijing, Guangzhou, Shenzhen etc. Sales volume up to 300 thousand pieces in each year, retail achievements approach 200 million RMB yuan.
The customer group of Naivee focuses on 25-35 years old urban professional ladies who with self-confidence and independence. They enjoy their work, have subtle emotion, and love their lifetime. They are good educated and have positive values sense. They are not blindly following trend, and get their own fashion opinion. They put importance to soul communication, pursue quality and healthy life.
Naivee elaborately design its clothes and accessories basic on international fashion trend research, aiming at career women in different occasions, such as working, leisure, entertaining party and so on. Naivee keeps doing its most to reflect professional lady’s independent appreciation of beauty, focus on their intellectual life and real need, combine elegancy, fashion, comfort though in one in decent and natural style.
The products of Naivee are structured perfectly, price: RMB 250-5000¥, core price: 500-1200¥. From year 2000, Naivee company has been carrying out franchising model, the stores has been developed rapidly in more than 10 cities throughout the country. By the end of 2009, Naivee had already become a top brand with high popularity. Now the franchise stores can be found in first-tier cities such as Shanghai, Beijing, Guangzhou, Shenzhen etc. Sales volume up to 300 thousand pieces in each year, retail achievements approach 200 million RMB yuan.